Marketing

Monrepos – a museum is reborn2

Back to the museum – what happened? Five years ago the German government created an economic stimulus package meant for the construction industry to pass through the worldwide finance and economic crisis. With money from this package public buildings could be renovated and our house, the princesses palace, was chosen as one of these projects.
However, that meant we all had to move out, in particular, the museum. So the museum was closed for the public and the research centre squeezed into the corners of the house that were currently not under construction. That were cosy but also hard times!
Afterwards we had new windows, new floors, new heatings, new rooms, new kitchens, new guest-rooms – really lovely working here now! A prove for this pleasant atmosphere could be the help we received from Saxony-Anhalt: Juliane Weiß M.A. got into contact with our institute through the Upper Palaeolithic excavation at Breitenbach, a project of our colleague Dr. Olaf Jöris. Juliane subsequently visited Monrepos and since we found out about her amazing cooking and baking talent, we invited her to prepare an Old World Stone Age buffet in our lounge kitchen for our guests on Monday.

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With, Juliane’s delicious help, we can explain at least one of our current research themes straightforwardly to every guest: Diet and Nutrition… Looking at the hazelnut biscuits, I’m sure everyone agrees about the importance of this topic for human behaviour.

Since everything around and within the building was so nice and new, the museum exhibition was also intended to make a fresh start. Unfortunately, the money from the government wasn’t intended for that and, hence, couldn’t be used for creating a new exhibition. Therefore, other money had to be found for new shelves, new lights, new signs etc. and a fresh concept for our old stuff. Likewise our research centre, the museum is focused on how human behaviour developed in the past 2-3 million years and creating a new concept for this really old story of mankind isn’t that easy! And to be honest, most archaeologists are no museum designers, psychologists focused on flows and requirements of customers, business project organisers, marketing experts etc. But all these skills are needed to make a really good and interesting museum. In our case, we decided to get help from outside our archaeology box and, consequently, many hours in the last years were spent by some researchers, first of all our head, Prof. Dr. Sabine Gaudzinski-Windheuser, learning… Learning about marketing strategies, customer psychology, about digital possibilities in museums, concepts other museums use etc. and finally finding a way to apply all this newly acquired knowledge on our very old exhibition material.
After this concept was created, it needed to be realised. Our regular staff was accompanied by photographers, designers, craftsmen, carpenters, electricians and many others during the last year. Occasionally, the great ideas meant for the museum had to be adapted to the possibilities and / or the budget. Still most of the ideas could come true.
So here we are Friday July, 11th – countdown is running for the exhibition opening next Monday at 1:30 pm…
Frank Moseler M.A. is going to run the museum. Today he accepted what felt like 100 phone calls with bookings for guided tours through the museum for the next weeks. Besides this organisation, he is preparing scripts for regular and the professional guided tours and, just by the way, he tries to finish his dissertation about the use of fire in the Upper Palaeolithic at our research institute. In the museum, he is supported by Edda Perske who is organising the receptions desk and museum shops, while Michael Bernal Copano is preparing for supervising the museum rooms. They both struggled with getting to know the electronic till system today – certainly, not an everyday task at a museum but something that is used everyday and, therefore, has to be understood.
Besides the archaeologists, our museum will have special action tours. In these tours, professional actors will help the visitors to understand how humans created faith, home, and world trips or how humans need and use power. Before taking the visitors on this journey to self-awareness, the actors themselves had many questions to the archaeologists. Dr. Radu Ioviță took some hours of his time to walk with them through the museum and answered all their questions, informed them about methods, and explained how we can learn something about human evolution from looking at stones, bones, and profiles.
For some further refinements of our exhibition, we have received help from our parent institute in Mainz during the last days. The RGZM is well known for its archaeological conservation workshops which among others worked on finds from the Chinese province of Xi’an, Ötzi’s equipment, or the world’s oldest wooden spears from Schöningen. Currently, some of the archaeological conservators from the workshops go everyday on the long way from Mainz to Neuwied to help us reviving the past in our exhibition.
Our museum is not just taking the visitors from the presence to a past time, we are also trying to connect the inside of our house with the outside. This is not just figurative of opening research and science to the public but also very literally:
Inside the museum we have a little wishing well for which our Prince Maximilian of Wied-scholarship holder, Elisabeth (Elli) Noack M.A., and our trainee Nicola Scheyling M.A. created a counterpart outside our museum: the “wishing tree”.

Usually, Elli doesn’t climb trees at Monrepos but writes her dissertation about Mesolithic archaeozoological material from northern Germany. However, at the moment the museum is our prime priority and today Elli and Nicola decorated the tree and hang up schist plates from the tree. People can engraved their wishes for the future in these plates. A first wish has already been engraved in the schist plates – and it’s such an obvious wish right now…no! It’s not about the museum – first things first: “World Cup!”
Well, probably many of us will watch the match together on Sunday night, while still preparing and cleaning the exhibition for Monday – hopefully, no goal for Germany while someone is handling a fragile piece…
Comparably to the German football team, I can formulate the baseline of this post that not just relates to making a museum but also to archaeology in general as the next post will show:
You need good players but in the end it’s all about team work!

A day with the UCL Institute of Archaeology Library: 29th July 2011

Books, books, books. Journals, conference proceedings, technical reports,  e-resources. And lots more.

Institute of Archaeology Library

Institute of Archaeology Library

You might wonder why a library wants to contribute to the Day of Archaeology and what our relevancy might be. But libraries, especially specialist libraries like the UCL Institute of Archaeology, are vital for archaeological research and have been part of archaeology since the beginning – the Society of Antiquaries Library was founded in 1751!  Researchers – students, academic staff, commercial researchers and even interested members of the general public – come to libraries to  find the factual information and the theoretical frameworks that drive and structure their work. It’s also here that the final published results of excavations and fieldwork – site reports – end up!

So if you want to find out a little bit more about what we do and what our customers use our facilities to research, read on!

 Our day…

My day starts at 8.30 a.m. I have an hour before the library opens and I usually take this time to open up, sort out the ‘reshelving’ (books used in the library or returned during the previous day) and have a look round for any problems, potential areas of work or to get ideas about how to improve our working space and collections. Ian, one of our shelvers, has been working on periodicals (journals) ‘weeding’ and created some extra space for both the periodicals and the

Egyptology shelves

Egyptology shelves

Edwards Egyptology Library.  I work through the Egyptology collection, assessing where we need to shift the books to leave space for growth – I estimate we have space for 3-5 years’ growth overall that can be distributed amongst the shelves. Most humanities and social sciences research libraries have space problems and we’re no exception. Because so many of our books and journals are used for research as well as teaching, we can’t send older material to Stores, as it needs to be on the shelves for researchers to consult. We’re trying to make space where possible by sending journals that are also available electronically to Stores – ‘weeding them’. Electronic access means that we can still provide access to key resources, but we don’t have to have them physically on the shelves.

Yu-ju Lin and Paul Majewski, two of our library assistants, arrive and the library opens at 9.30 a.m. Paul starts work on the virtual exhibitions page we’re building to accompany a Friends of the Petrie Museum exhibition that will be opening in the library in September.

Yu-Ju Lin

Yu-Ju and the missing book

Yu-ju goes out to look for missing books. In a library with over 70,000 books and 800 periodical sets (I’ve no idea how many actual individual volumes of these we have!) books can easily become mislaid. So shelf tidying and looking for books reported missing to us each week is a vital part of our work. It’s a good day – she finds an important missing book needed by the Ancient History department straight away.

I look through my emails and answer any enquiries. These can be from our current students and staff about their library records and our collections, but also from other researchers asking about our archive material (which is held by UCL Special Collections), staff and students from other universities asking about using our collections or from members of the public who just want answers to archaeological questions. There aren’t too many today, so I start working through our Accessions List (the list of new books that have arrived in the library that month) highlighting some for our Ancient World/Archaeology blog. Once I’ve done this, I continue some on-going work with free online journals. I have a long list of free electronic resources from AWOL (Ancient World Online) that I’m working through looking for digital duplicates of our paper resources. Where possible, we try to always provide digital access to resources – students and staff can get to the 24/7 and pressure on our paper copies – both in terms of use and preservation (general state of repair) – is lessened.

Ricky Estwick

Ricky Estwick

Ricky Estwick comes with our delivery of mail from elsewhere in UCL Library Services. Although we’re a library in our own right, we’re also part of UCL Library Services and our work flows and patterns fit in to the larger structure of the organisation. We don’t for example, do our own cataloguing. This is done in a central cataloguing unit to ensure standardisation across UCL’s library collections and so our material is in line with global information standards. Ricky brings books and periodicals that have arrived for us from different libraries, as well as materials from cataloguing, acquisitions and Stores.

Scott Stetkiewicz comes to the Issue Desk to ask about obtaining materials from Scottish excavations for his MSc dissertation on slag analysis. We have a look through the resources available in the library and online through English Heritage, the Archaeological Data Service and Heritage Gateway.

Stuart Brookes comes in to borrow books for his project ‘landscapes of governance: assembly sites in England, 5th – 11th centuries’.  (more…)